Boost.

Boost aimed to increase its presence on TikTok to engage with a younger audience and strengthen its brand connection within the category.

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STRATEGY

We expanded our communication to a broader audience by humanizing the content and enhancing brand engagement.

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EXECUTION

• Developed monthly content proposals, producing exclusive TikTok videos.

• Created interviews with artists and content creators aligned with the brand’s identity.

• Introduced one mixology recipe per month to reinforce the brand's versatility.

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RESULTS

• 7,221 playbacks

• 766 likes

• 69 comments

• 67 shares

• 404 new followers

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Boost successfully strengthened its TikTok presence, increasing engagement and brand affinity.