SITUATION

Freddo aimed to launch a new product line tailored for Hispanic retail markets in the US, specifically targeting the high ice cream consumption habits among Hispanic consumers. To succeed, they needed to differentiate themselves in an increasingly competitive market.

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STRATEGY

Our team developed a social media strategy combined with a geolocated advertising campaign on Instagram and Facebook, specifically targeting Florida.

Key elements of the strategy included:

• Tailored Messaging: Highlighted quality, indulgent flavors, and the unique experience of enjoying Italian gelato at home.

• Creative Content: Featured diverse flavors designed to resonate with different age groups.

• Collaboration with Influencers: Partnered with influencers to promote the new products and drive traffic to Freddo’s online store, including their e-commerce platform.

 

RESULTS

• Achieved a 30% increase in online sales in Florida.

• Successfully positioned Freddo in the US retail market by:

- Catering specifically to Hispanic consumers.

- Differentiating through premium quality and unique flavors.