Rica's Way, a South American food company, embarked on a journey to enter the US market by introducing a new brand that would resonate with American consumers while subtly acknowledging its Latin origins.

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OUR APPROACH

• Thorough Market Research: We analyzed the category, competition, and unique market positioning to better understand American and Latin audiences.

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• Brand Development: Created the name Rica's Way, appealing to:

- Latin audiences: "Rica" connects with the idea of deliciousness and culinary preferences.

- Americans: Evoking familiarity and patriotism by resembling "America's Way."

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• Packaging Design: Crafted a visually captivating logo and packaging to blend South American flavors with American preferences.

 

HOUSE SPECIALTIES: EMPANADAS

Prepared with crispy dough and juicy fillings, Rica's Way empanadas feature exclusive recipes using meat, chicken, spinach, or ham and cheese, making them a perfect and delicious snack.

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RESULTS

• Increased Brand Recognition: Successfully captured consumer interest in the American market.

• Expanded Product Lines: Established Rica's Way as a trusted choice for biscuits and baked goods among both American and Latin consumers.